Ei Nakamura conceives of fashion as an interface for redesigning relationships with the world and with others. Drawing on an intellectual perspective cultivated as a researcher and a design education at coconogacco, the brand creates garments that engage with delicate sensibilities such as memory, touch, fantasy, and intimacy. This approach is grounded not in amplifying anxiety or exclusion in a fragile and uncertain era, but rather in pursuing the intelligence and creativity that sustain kindness and warmth toward others.

At the core of this philosophy lies the concept of tender form. By layering contemporary perspectives onto traditional materials, these forms transcend mere stylistic gestures, positioning themselves instead as designs that shape relationships imbued with gentleness and intelligence. Ei Nakamura proposes new possibilities for interfaces within the realm of fashion—where the act of wearing becomes an occasion to reexamine how we connect to others and to the world.